How to Use LinkedIn to Build Your Network

What Is LinkedIn and Who Uses It?

LinkedIn is the largest professional networking platform in the world. Whether you're building a peer network, exploring a career change, or looking to learn new skills, LinkedIn is often the go-to place to start. Unlike job boards like ZipRecruiter or Indeed, LinkedIn is built around relationships. It connects people before, during, and after the job search process.

According to eMarketer, as of last year, 35% of LinkedIn users were Millennials. Gen Z and Gen X are not far behind. This means LinkedIn isn’t just for executives or job seekers. It's a platform used by all generations of professionals. If you’re not using LinkedIn, you're likely missing opportunities. If you are on LinkedIn, chances are you're not getting the most out of it.

Building a Network Through Connections

At a high level, LinkedIn works like a digital networking event. You may see people you’ve worked with, people you admire, or even mutual connections. However, unless you take action by sending a connection request, they remain contacts, not connections.

Think of it like a dating app. You might come across a potential match, but nothing happens until one person reaches out and the other accepts. That’s when the connection is made.

If you’re on a free LinkedIn account and want to connect with someone outside your immediate network, you’ll need to send them a personalized connection request. If you have LinkedIn Premium, you can also use InMail. However, be cautious. Sending too many InMails without responses could flag your account.

How to Connect With New People on LinkedIn

Assuming you're on the free version of LinkedIn, connecting with someone is simple. Just click the “Connect” button. You’ll find it in several places:

• On a person’s profile

• On search results pages

• In the “People You May Know” section

• When accepting someone’s invite

  
  

Whenever possible, include a brief note with your request to improve the chances they’ll accept.

Why Connect With “Strangers” on LinkedIn?

While it may feel odd to reach out to someone you haven’t met, remember that LinkedIn was built for professional networking. People expect to connect. While the platform has evolved into a space for job hunting, business development, and thought leadership, its core is still about expanding your professional circle.

Here are some great reasons to grow your LinkedIn network:

1. Find a New Job

LinkedIn isn’t just a job board. It's a networking tool. Jobs are often shared privately or found through referrals. Your network plays a key role in getting access to those opportunities.

2. Learn New Skills

Beyond LinkedIn Learning, your network itself can be a rich source of professional development. Join industry-specific LinkedIn Groups, follow thought leaders, and engage with peers who share insights and experiences.

No, it’s not YouTube. You won’t learn to fix a leaky pipe, but you will discover leadership strategies, tech trends, hiring advice, and more.

3. Build Community

LinkedIn is a social network with a professional twist. It's a great way to reconnect with former colleagues, stay in touch with old classmates, or even find mentors and collaborators in your field.

The Importance of Personal Branding on LinkedIn

Creating a strong personal brand on LinkedIn is essential. Your profile is often the first impression you make on potential connections. Make sure it reflects your professional identity accurately. Use a professional photo, write a compelling summary, and highlight your skills and experiences.

Crafting Your Profile

Start by filling out all sections of your profile. This includes your work experience, education, and skills. Use keywords relevant to your industry. This will help others find you when they search for specific skills.

Engaging with Content

Engagement is key on LinkedIn. Share articles, comment on posts, and participate in discussions. This will increase your visibility and show that you are active in your field.

Leveraging LinkedIn Groups

Joining LinkedIn Groups can significantly enhance your networking efforts. These groups are often centered around specific industries or interests. By participating in discussions, you can connect with like-minded professionals and expand your network.

Finding the Right Groups

Search for groups that align with your career goals or interests. Once you join, introduce yourself and start engaging with other members. Share your insights and ask questions. This will help you build relationships and establish your expertise.

Final Thoughts

LinkedIn is more than just a digital resume. It’s a living, breathing network that grows and evolves with your career. At Bonsai.Social, we believe the future of LinkedIn isn’t just about how many connections you have. It’s about how meaningful those connections are. When our platform launches, we’ll help you cut through the noise to find the right people at the right time, whether you’re looking for your next job, a new skill, or a fresh perspective.

Start by building your network. Then let Bonsai help you master your network.

Sign up for the Bonsai.Social waitlist now.